SOT Market Brand Analytics

Speed of Trust Analytics uses new technologies and proprietary linguistics programming to extract trust messaging as it relates to an organization on websites, blog sites, news sites and many other locations, including social media sites. It offers an unbiased examination of consumer “chatter” and then highlights the organizations’ trust gaps, differentiators, strengths and weaknesses based upon the principles in “The Speed of Trust.”

With this new tool, our clients can measure how their clients, suppliers, distributors, investors, consumers and other stakeholders perceive their organization and how they rank within their industry compared to their competitors without the bias of surveys.
The competitive advantage that sets this tool apart is the ability to measure not just trust levels as most surveys do, but the trust components—specific behaviors, that make or break an organization’s reputation. The Speed of Trust Analytics tool answers questions for organizations seeking to know how trusted they are in the marketplace, such as:

• How trusted is your company and brand?
• Is your company a top trusted company within your industry?
• How do you compare to your competition?
• Why do people trust or distrust your company?
• What differentiates trust regarding your company and your competitors?
• What are your company’s trust strengths and weaknesses? 

The Speed of Trust Analytics Tool includes an examination of the significant behavioral elements which correspond to the 13 Behaviors of High Trust, the significant credibility elements which correspond to the 4 Cores of Credibility (integrity, intent, capabilities, and results), and a summary of character vs. competence issues.

The Speed of Trust Analytics tool was developed by Groundswell, a pioneer in linguistic and statistical analytic technologies. It is used by Fortune 500 organizations in marketing and by the U. S. Government in law enforcement and the war on terror.

Industry Trust-At-A-Glance

The Industry Trust-At-A-Glance is a set of statistical graphs that gives companies a high-level view of consumer Trust and company Credibility across an entire industry.

Download Industry Profile

Industry/Competitor SOT Profile

The Industry/Competitor Speed of Trust Profile gives companies a view of consumer Trust and company Credibility and how it fits into the overall Trust within their industry and Trust among its top competitors. This profile includes 1) analysis about the industry, 2) a company comparison to the industry and their placement in the industry, and a company comparison to top competitors.

See sample profile.

Product and Service Trust Profiles

Product and Service Trust Profiles focus on analysis of specific Trust issues regarding a company and its individual products and services. This allows clients to discover the specific Trust problem and success areas allowing “Speed of Trust” Consultants to direct their efforts on teaching “Speed of Trust” to specific product and service management teams.

See sample profile.