Most Trusted Countries

2010 most trusted countries list resulted in a three-way tie according to Transparency International. Denmark, New Zealand and Singapore tied to top the rankings. The correlation of trust and GDP discovered by Paul Zak and Stephen Knack is significant: "In all cases, the countries with the highest trust levels have the highest per capita incomes and GDPs. Because trust reduces the cost of transactions, high trust societies exhibit better economic performance than low trust societies." See the top 30 and where the USA ranked. [More...]

New Web Analytics Tool Measures Brand Trust

Speed of Trust Analytics uses new technologies and proprietary linguistics programming to extract trust messaging as it relates to an organization on websites, blog sites, news sites, and many other locations--including social media sites. It offers an unbiased examination of consumer “chatter” and then highlights the organization’s; trust gaps, differentiators, strengths, and weaknesses based upon the principles in The Speed of Trust: The One Thing That Changes Everything.

Some of Our Trusted Clients


The Speed of Trust Continues to be the Most Widely Read Book by CEOs

Speed of Trust Audios

Join Us

We believe that a powerful, global renaissance of trust has begun. Sparked by recent world events, business ethics, and the transparency of conversations enabled by the worldwide web, this call for a renaissance of high trust leadership is reverberating around the globe. Join us by advocating trust in your sphere of influence. Receive occasional updates, insights, and exclusive invitations to private conference calls and discussions with Stephen M. R. Covey as he answers your most important questions.